Peppa Pig and Transformers owner Hasbro hit by cyber-attack

## Summary
Peppa Pig and Transformers owner Hasbro hit by cyber-attack 16 minutes ago Share Save Add as preferred on Google Imran Rahman-Jones Technology reporter Getty Images The toy and entertainment giant, Hasbro - which owns brands including Peppa Pig, Transformers and Monopoly - has been hacked. Parts of the its website and those of its brands were showing an error message on Wednesday afternoon, with the company warning the cyber-attack could delay product deliveries. It is not known if the cyber-criminals are still in the company's systems or if they have contacted Hasbro, nor if customer data has been compromised. "While this is an unfortunate incident, Hasbro's business operations remain open," a Hasbro spokesperson told BBC News. An error page showed the Peppa Pig website was down Around Easter 2025, a number of retail businesses in the UK fell victim to cyber-attacks, including M&S, Co-op and Harrods.

## Article Content
Peppa Pig and Transformers owner Hasbro hit by cyber-attack
16 minutes ago
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Imran Rahman-Jones
Technology reporter
Getty Images
The toy and entertainment giant, Hasbro - which owns brands including Peppa Pig, Transformers and Monopoly - has been hacked.
Hasbro confirmed "identified unauthorized access to the Company's network" in a
filing made to the US government
.
Parts of the its website and those of its brands were showing an error message on Wednesday afternoon, with the company warning the cyber-attack could delay product deliveries.
Other Hasbro lines include Play-Doh, Power Rangers, Nerf and Dungeons & Dragons.
In its filing to the Securities and Exchange Commission (SEC), Hasbro said the breach was discovered on 28 March.
It is not known if the cyber-criminals are still in the company's systems or if they have contacted Hasbro, nor if customer data has been compromised.
"While this is an unfortunate incident, Hasbro's business operations remain open," a Hasbro spokesperson told BBC News.
They added: "We have taken swift action to protect our systems and data," including taking some systems offline.
In its SEC filing, Hasbro said it had put measures in place so it could continue taking and shipping orders, but these could be in place "for several weeks" and "may result in some delays".
Hasbro has become owner of some of the world's most recognisable toy brands in its 103-year history.
An error page showed the Peppa Pig website was down
Around Easter 2025, a number of retail businesses in the UK fell victim to cyber-attacks, including M&S, Co-op and Harrods.
Later in the year, Jaguar Land Rover was attacked, in what became the
costliest cyber event in UK history
.
A breach of
Japanese beer giant Asahi
forced the company back to pen and paper to cope, while the
fashion house behind Gucci and Balenciaga
was also targeted in September.
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## Expert Analysis

### Merits
N/A

### Areas for Consideration
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### Implications
- Parts of the its website and those of its brands were showing an error message on Wednesday afternoon, with the company warning the cyber-attack could delay product deliveries.
- In its SEC filing, Hasbro said it had put measures in place so it could continue taking and shipping orders, but these could be in place "for several weeks" and "may result in some delays".

### Expert Commentary
This article covers hasbro, cyber, company topics. Readability: Flesch-Kincaid grade 0.0. Word count: 380.