Emart opens 1st PB brand outlet in Thailand

## Summary
SEOUL, March 31 (Yonhap) -- Emart Inc., South Korea's largest discount retailer, said Tuesday it has opened its first private-label No Brand outlet in Thailand as part of its global expansion strategy. The company has signed a master franchise agreement with local partner Central Food Retail to launch its offline retail business at the Central Bangna shopping mall in Bangkok, the company said in a press release. The new store marks the first offline outlet established by a South Korean retailer in Thailand, the company said. This file photo, provided by Emart Inc., shows its first No Brand outlet in Thailand. (PHOTO NOT FOR SALE) (Yonhap) kyongae.choi@yna.co.kr (END)

## Article Content
SEOUL, March 31 (Yonhap) -- Emart Inc., South Korea's largest discount retailer, said Tuesday it has opened its first private-label No Brand outlet in Thailand as part of its global expansion strategy.

The company has signed a master franchise agreement with local partner Central Food Retail to launch its offline retail business at the Central Bangna shopping mall in Bangkok, the company said in a press release.

Under the agreement, the franchisee is authorized to open and operate stores within the designated territory and to grant subfranchise rights to third parties.

The new store marks the first offline outlet established by a South Korean retailer in Thailand, the company said.

The outlet offers around 2,300 products, including Korean snacks, instant noodles and home meal replacement (HMR) items. It also features a cooking station serving Korean dishes, such as "gimbap" and "tteokbokki," a spicy rice cake dish.

"The first No Brand store will serve as a strategic bridgehead to promote Emart's brand and Korean food in Southeast Asia," a company official said.

In December 2024, Emart opened its first No Brand outlet in Laos and has since expanded to four locations there.



This file photo, provided by Emart Inc., shows its first No Brand outlet in Thailand. (PHOTO NOT FOR SALE) (Yonhap)

kyongae.choi@yna.co.kr

(END)

---

## Expert Analysis

### Merits
N/A

### Areas for Consideration
N/A

### Implications
- It also features a cooking station serving Korean dishes, such as "gimbap" and "tteokbokki," a spicy rice cake dish. "The first No Brand store will serve as a strategic bridgehead to promote Emart's brand and Korean food in Southeast Asia," a company official said.

### Expert Commentary
This article covers brand, outlet, emart topics. Readability: Flesch-Kincaid grade 0.0. Word count: 213.