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‘Definitely dodgy’: how to spot a fake vape

AI
AI Legal Analyst
March 31, 2026, 7:36 AM 4 min read 6 views

Summary

Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality. Photograph: Murdo MacLeod/The Guardian View image in fullscreen Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality. Photograph: Murdo MacLeod/The Guardian ‘Definitely dodgy’: how to spot a fake vape Examining the packaging is key to avoiding illegal and potentially harmful devices, as millions are seized each year You buy a vape from a shop on the high street. It should also show nicotine warnings and a full ingredient list.

## Summary
Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality. Photograph: Murdo MacLeod/The Guardian View image in fullscreen Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality. Photograph: Murdo MacLeod/The Guardian ‘Definitely dodgy’: how to spot a fake vape Examining the packaging is key to avoiding illegal and potentially harmful devices, as millions are seized each year You buy a vape from a shop on the high street. It should also show nicotine warnings and a full ingredient list.

## Article Content
Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality.
Photograph: Murdo MacLeod/The Guardian
View image in fullscreen
Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality.
Photograph: Murdo MacLeod/The Guardian
‘Definitely dodgy’: how to spot a fake vape
Examining the packaging is key to avoiding illegal and potentially harmful devices, as millions are seized each year
You buy a vape from a shop on the high street. Nothing looks unusual but after charging the unit and using it for a few days, you notice it is getting hotter and hotter.
The vape is a fake and one of the thousands on sale illegally in shops around the UK. By not installing a simple circuit to prevent overheating, the manufacturers have saved a couple of pence but risk it catching fire.
About 5m illegal devices have been seized over the last three years by councils, according to figures collated by the legitimate vape industry.
John Dunne, the head of the UK
Vaping
Industry Association (UKVIA), says illegal vapes may cause damage to people’s health as they have not gone through the same testing regime as legal devices.
“Where the packaging might look similar and the product itself may look similar, these companies may not have the same safety features built into the device, because the copycats tend to try and make the product as cheap as possible,” he says.
Figures from local authorities supplied to the UKVIA put the street value of seized vapes at £39m over the past three years. The seizures were made in shops but large numbers of fake devices were also seized at transport hubs including Luton airport and Dover.
Other non-compliant e-cigarettes had higher nicotine concentration levels, contained banned ingredients or oversized tanks for nicotine liquid.
View image in fullscreen
It is difficult to detect a fake vaping device, but their are telltale signs.
Photograph: Anadolu Agency/Getty Images
What it looks like
Buying a fake, and potentially harmful, vape is an easy mistake to make, says Dunne, as the packaging may be identical to the ones you usually use.
One of the key telltale signs is if the box does not have a UK distributor’s address on it. “Then it’s definitely dodgy because that’s one of the requirements … all legal vapes in the country have to have a UK representative marked clearly on the packaging,” he says.
Other signs are poor-quality packaging with low-resolution photos or labels. It should also show nicotine warnings and a full ingredient list. The device name or labelling may also be written in a foreign language.
In a recent police raid,
serial numbers on boxes, which should be individual to each item, were found to be the same.
What to do
Check the packaging for the signs above and avoid buying the device if anything on it rings alarm bells.
If you do not recognise a brand name you can check whether its has been registered with the Medicines and Healthcare products Regulatory Agency (MHRA)
through its site
.
You can file a report through
the UKVIA
about a retailer you believe to be selling an illegal product.
If you find that you have unwittingly bought a fake vape, take pictures of it and send details of where you bought it to your local Trading Standards office.
Explore more on these topics
Vaping
Scam watch
Scams
Consumer affairs
Retail industry
Smoking
Health
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## Expert Analysis

### Merits
N/A

### Areas for Consideration
- By not installing a simple circuit to prevent overheating, the manufacturers have saved a couple of pence but risk it catching fire.
- View image in fullscreen It is difficult to detect a fake vaping device, but their are telltale signs.

### Implications
- Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality.
- Photograph: Murdo MacLeod/The Guardian View image in fullscreen Vape packaging should have UK distributor’s address, nicotine warnings, full ingredient list, labelling in English, and not be of poor quality.
- John Dunne, the head of the UK Vaping Industry Association (UKVIA), says illegal vapes may cause damage to people’s health as they have not gone through the same testing regime as legal devices. “Where the packaging might look similar and the product itself may look similar, these companies may not have the same safety features built into the device, because the copycats tend to try and make the product as cheap as possible,” he says.
- Photograph: Anadolu Agency/Getty Images What it looks like Buying a fake, and potentially harmful, vape is an easy mistake to make, says Dunne, as the packaging may be identical to the ones you usually use.

### Expert Commentary
This article covers vape, packaging, fake topics. Areas of concern are also raised. Readability: Flesch-Kincaid grade 0.0. Word count: 591.
vape packaging fake nicotine illegal devices seized device

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