Estimating Visual Attribute Effects in Advertising from Observational Data: A Deepfake-Informed Double Machine Learning Approach
arXiv:2603.02359v1 Announce Type: new Abstract: Digital advertising increasingly relies on visual content, yet marketers lack rigorous methods for understanding how specific visual attributes causally affect …
Yizhi Liu, Balaji Padmanabhan, Siva Viswanathan
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